Intense competition, excitement and intrigue? An audience of billions, entranced by the genius and performance of a few? An uplifting celebration of a global phenomenon, as teams from all continents and cultures compete for immense reward?
You might be forgiven for thinking you’ve stumbled upon a blog about the Football World Cup.
But no, I’m talking about the mobile industry at the start of the 21st century. A carnival of competition many times larger and ultimately more significant than even the planet’s biggest sporting event.
But let’s take a closer look at this analogy, and think about some of those involved…
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